Accor Services has the experience and skills to help you get the most out of your Employee Benefits, Rewards & Motivation and Expense Management programmes, by ensuring that your key people buy in and respond.
Our Employee Benefits, Rewards & Motivation and Expense Management solutions can help motivate and engage people and make a real difference to business performance – but combine them with intelligent communications and you really start to see results. We have a proven track record in the relationship marketing techniques required to plan, implement and measure your schemes to get maximum returns, whether you’re targeting customers, channel partners or employees.
In the current tough times, creating and building people engagement is more challenging than ever – morale may waver, while your competitors are increasing their efforts to expand their business into yours. You not only have to have the right incentive schemes and rewards programmes in place – your communication about them has to be more intelligent and work harder.
Without effective, expertly managed two-way communications, your schemes and programmes rarely achieve their maximum potential. It’s not only your customers who need to hear from you – your employees and channel partners will understand and appreciate more fully what you’re offering if you clearly communicate their value. Many studies, including ours, demonstrate employees do not understand the full range of benefits on offer to them.
We can give expert advice and assistance with all the requirements for a communications campaign that can really boost the effectiveness and performance of your incentives and benefits schemes:
- Understanding your audience’s attitude and needs
- Segmenting your audience by attitude or demographic
- Researching your offering
- Ensuring clarity of objectives and message
- Attractive creative work to stand out
- Selecting the media channel best suited to your audience
- Testing messages to find what works best
- Measuring results to optimise performance
We can help you communicate your incentive, reward and benefit programmes to engage the people who are crucial to your business, maximising their participation and involvement, motivating action and change and performance enhancement.
